What’s included

Budget vs. actual by channel, month by month, across the full year
Built-in variance flags so overspend surfaces as it happens
At least six purposeful tabs: Instructions, Settings, working sheets, Dashboard and a Reference/Glossary
Excel 2016 and Google Sheets safe — no dynamic arrays, XLOOKUP, LAMBDA or add-ins
Input cells legended, formula cells protected, zero formula errors

Budget Tools

Marketing Budget Tracker Workbook

The Marketing Budget Tracker Workbook turns a flat budget total into a line-item plan you can actually track. Enter your channels and initiatives with planned amounts, log actual spend as it lands, and the workbook computes variance and flags every line as over, under, or on track — rolled up by month and channel on the dashboard. Every figure is your own: the workbook ships with no benchmark, no assumed spend, and no industry average, so what you see is exactly what you entered.

Bundle · ZIP
60 KB
Version 1.0.0 · August 2026
Instant download · Secure checkout

Coming Soon

This template is still in production. Join the waitlist and we’ll email you the day it goes on sale.

What’s included

Budget vs. actual by channel, month by month, across the full year
Built-in variance flags so overspend surfaces as it happens
At least six purposeful tabs: Instructions, Settings, working sheets, Dashboard and a Reference/Glossary
Excel 2016 and Google Sheets safe — no dynamic arrays, XLOOKUP, LAMBDA or add-ins
Input cells legended, formula cells protected, zero formula errors