Campaign Planning

Go-to-Market Launch Checklist & Planner

A go-to-market launch kit for a B2B software marketing lead: a sectioned pre-launch checklist across positioning, assets, channels, and sales enablement; a day-by-day launch-week runbook with owners and dependencies; a channel-activation matrix mapping each channel to its message and asset; and a launch budget mini-tracker that computes planned vs. actual launch spend with variance flags. You work each document in order and it organizes the launch — it does not run it. Every date, owner, channel, and dollar figure is one you enter; the kit ships with no launch benchmark or target of its own.

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