Industry Kits

B2B SaaS Marketing Plan Kit

The B2B SaaS Marketing Plan Kit is an annual marketing plan built for a B2B software SMB. You map your channels to funnel and pipeline stages, schedule your own product-launch and release marketing on a cadence planner, and set your own funnel and pipeline targets in a metrics plan section. A worked Brightpath Systems Inc. (SAMPLE) example shows the shape end to end. The workbook opens with that example filled in; clear it, and every number — targets, budgets, launch dates, pipeline goals — is one you enter. The kit asserts no benchmark of its own.

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