Strategy & Reporting
A Marketing SWOT Analysis Example
See a marketing SWOT filled in end to end, and how each quadrant should feed a real decision in your plan.
Rovaryn Digital · June 22, 2026 · 6 min read
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Articles tagged “smb”
Marketing Plans & Templates
A Simple Marketing Plan Template That Still Holds Up
The minimum viable marketing plan: enough structure to guide real decisions, not so much that no one updates it.
Rovaryn Digital · June 1, 2026 · 6 min read
Marketing Plans & Templates
Marketing Plan for a Small Business: A Practical Walkthrough
Build a small-business marketing plan you'll actually maintain, with the budget and calendar wired in from the start.
Rovaryn Digital · May 31, 2026 · 8 min read
Marketing Plans & Templates
A Worked Annual Marketing Plan Example
See a finished annual plan section by section — objectives through channels and budget — as a model for your own.
Rovaryn Digital · May 27, 2026 · 6 min read
Budgets & Variance
Marketing Budget as a Percentage of Revenue: How to Use It
A calm look at percentage-of-revenue: where it helps, where it misleads, and how to translate it into a real channel budget.
Rovaryn Digital · May 12, 2026 · 7 min read
Budgets & Variance
How Much Should a Small Business Spend on Marketing?
How to reason to a marketing budget that fits your business, using percentage-of-revenue as a starting frame rather than a borrowed rule.
Rovaryn Digital · May 11, 2026 · 9 min read
Marketing Plans & Templates
How to Build a Marketing Plan and Budget You Can Actually Track
Build a marketing plan, a channel budget, and a campaign calendar that stay connected — so variance shows up as it happens, not at quarter-end.
Rovaryn Digital · May 3, 2026 · 13 min read